This article was first published as part of the Reddheads newsletter issue 34.
Since that time I have been working regularly to meet some of the goals set earlier in the year, namely:
- Increased rhythm of content publication: Over the past months an increasing number of news items and articles have been published on the website, covering a wide range of general and specific cryptocurrency news. You can find links to some of the recent articles on the homepage.
- Interviews: As the website progresses to provide information about diverse crypto projects there is a lot to learn. Often the best way to provide accurate information is to conduct interviews with devs or long-term community members. Here is a link to the latest interview: Dogecoin – such story!
- Translations: Reddcoin news and updates continue to be translated into French and published on the French-language version of the website, by @deadpool.
- Contributions from guest writers: A collaborative effort with a third-party content creator and content submitted by some of the other members of the Reddcoin team are to be followed by increased activity in this area.
- Representation at industry events: Earlier this year reddheads.com attended and reported on a digital currency event hosted at the European Parliament Altiero Spinelli Building in Brussels.
Alongside this activity the design of the website is steadily being developed and some initial SEO work has been carried out. Coming up by the end of 2016:
- Reddcoin team page
- Reddheads team page with author biographies
- Social media development
Sadly, much of today’s crypto-journalism is far from independent and user-centred. On the one hand you have the traditionally-corrupt paradigm of media owned by entities with a vested interest in providing biased information and content (in the case of cryptocurrency, fund managers and market-making entities); on the other the intrusive and obnoxious advertising-revenue model.
As is the case with such aggressive business models, the first thing to suffer is the content. Too often it is hard to find good content without first having to wade through masses of poorly-researched and badly-written space-filler and marketing hype.
With the advent of Bitcoin one of the many areas touted as ripe for disruption is the business of online publishing. The idea is that micropayments will be able to provide revenue for publishers and content creators, in the place of intrusive advertising. So why are so many crypto-news outlets following the outdated advertising model?
Reddheads.com is ad-free and always will be. Graphics and links for banner areas on the website are chosen by virtue of their informative value. The website will never enter into any third-party advertising contracts or generate pay-per-click advertising revenue.
Today users can tip articles with Reddcoin, and further micropayment channels will be considered to support the business. As the website develops opportunities for sponsorship may be forthcoming, but the user-experience will never be compromised: in this case a dedicated sponsors page (which a user will only be able to access and view by specifically choosing to do so) could be envisaged.
The goal is to build a 21st-century online publisher that is totally focussed on quality content and user experience.